Stable & Stone Wellness Club

I partnered with Sable & Stone Wellness Club to transform the brand from a traditional spa into a private, membership-based wellness experience rooted in the philosophy of restoration as a practice. My work spanned brand strategy, website design, social media content creation, print design, and spatial design direction—crafting a cohesive identity across every touchpoint. The concept centered on blending functional health, personal care, and community into a refined members club experience, introducing The Sable Circle and tiered memberships. Visually and digitally, I developed a calm, editorial, and quietly confident brand language that reflects depth, expertise, and intentionality—never trend-driven or transactional. From the immersive website to the membership cards and studio concepting, every detail was designed to feel like a private residence—creating a space where clients feel known, supported, and restored.